Customer base
The customer base refers to the group of consumers or clients who regularly purchase a company’s products or services.

In Luxembourg, building a strong customer base is critical, given the country’s small domestic market and high proportion of foreign residents. Companies often focus on both local and international clientele. A loyal customer base can drive steady revenue and help businesses scale. Effective market segmentation and targeted marketing strategies are key to expanding the customer base in Luxembourg’s competitive landscape.

Customer base