Business name

A business name is the official, registered name of a company, which distinguishes it in the marketplace.

In Luxembourg, ensuring that a business name is unique is critical, and applicants must verify its availability through the Luxembourg Business Register (LBR). The chosen name becomes a core part of the company’s identity and brand, and it must comply with local naming conventions and legal requirements. A strong business name helps build trust with customers and investors in Luxembourg’s well-regulated business community.